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Published : 21/Apr/2017

Anthony Burns, Commercial Director at Paycare and Vicky Price Associate Director of Communications and Development at Wolverhampton Grand Theatre - Photograph by J. Hipkiss


Wolverhampton-based health cash plan provider Paycare has signed a three-year sponsorship deal with the Grand Theatre.

Paycare will sponsor the Phipps VIP booth in the newly refurbished Dress Circle at the theatre.

The booth is named after CJ Phipps, the prestigious theatre architect who designed the Grand Theatre in the 1890s.  It is available for private hire by patrons on performance days.   

First established in Wolverhampton in 1874, Paycare is a not-for-profit organisation which helps individuals, families and businesses protect themselves against everyday healthcare costs and bills.

Paycare Chief Executive Kevin Rogers said: “Paycare and the Grand Theatre have both been serving the city since Victorian times and we see this as an important investment in the history of Wolverhampton. 

“The Grand Theatre is an iconic building in the city.  By sponsoring the Phipps VIP booth, we are supporting the fantastic range of cultural and community programmes provided by the theatre recognising the talent of a celebrated architect.”

The Grand Theatre reopened in September following a £1.2 million refurbishment of the Front of House, bar areas and auditorium seating.  There are now five booths in the Dress Circle available for private hire, named by the public after Wolverhampton VIPs. 

Adrian Jackson, Grand Theatre Chief Executive, said: “I am delighted to welcome Paycare as a sponsor.  Its charitable donations provide vital funding to many organisations and projects across the city. 

“This sponsorship deal will enable the Grand Theatre to continue to entertain, inspire and educate audiences in the future.”

A variety of corporate sponsorship opportunities are available at the Grand Theatre.  For more information call 01902 57 33 20.


Registered in England and Wales No: 01731876
Registered Charity No: 515154
Registered Office:
Lichfield Street,

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