PIA Strengthens Partnership with Wolverhampton Grand Theatre
PIA Strengthens Partnership with Wolverhampton Grand Theatre
We are thrilled to announce that PIA has further solidified its partnership with Wolverhampton Grand Theatre.
Following several successful years as a booth sponsor and valued member of our Business Club, PIA has now agreed to sponsor our Dress Circle bar – which will proudly be named The PIA Lounge – for an additional five years.
In addition to the PIA Lounge, they will continue their sponsorship of our annual Golf Day and booth.
James Wigley, Head of Commercial at Wolverhampton Grand, said:
“Our relationship with Mike, Dave, Shermila, and the entire PIA team has always been incredibly strong. They truly embody the values of the Grand Theatre and recognise how vital the theatre is to the heart of the city. This renewed agreement will bring enhanced branding opportunities within the theatre and enable PIA to engage even more visitors through ticketing and hospitality. I’d like to personally thank them for their trust and ongoing support. We look forward to growing our partnership over the next five years and beyond.”
Dave Bandurak of PIA added:
“The Grand Theatre is a cornerstone of culture in Wolverhampton, and PIA are incredibly proud to be part of its next chapter. The PIA Lounge represents not only a beautiful and welcoming space for theatre-goers, but also a symbol of what can be achieved when local businesses and cultural institutions come together with a shared purpose. At PIA, we believe in the power of community, and in creating spaces that bring people closer to the arts, to each other, and to experiences that enrich their lives. This partnership is more than just a sponsorship — it’s a reflection of our long-term commitment to supporting the city, celebrating its creativity, and investing in its future. We are honoured to contribute to the Grand Theatre’s legacy and excited for what lies ahead.”
Pictured above: The PIA team with Head of Commercial & Development, James Wigley at the official launch of The PIA Lounge.
Photography by Ed Bagnall.