Freelance Audience Development Consultant

Role Description


Wolverhampton Grand Theatre is a long-established theatre in the heart of the Midlands. It receives a wide range of major touring productions including drama, musicals, ballet, dance, opera, variety, concerts, children’s shows and one of the biggest pantomimes in the UK, with audiences from across the region and beyond taking advantage of excellent transport links to the city. Admired by performers and audiences alike for its intimate three-tiered Victorian auditorium, the Grand celebrated its 125th Anniversary in December 2019.


Since 2018, Wolverhampton Grand Theatre has dedicated significant funds and employee time into audience and organisational development. This started with a focus on the South Asian community as this is the largest ethnic demographic in Wolverhampton. The theatre has worked with a specialist consultant throughout this time.

The strategic audience development plan for 2020 was to widen the focus to include the local Black (African and Caribbean) community, however the Covid-19 pandemic halted this process. With thanks to the Cultural Recovery Fund from the Arts Council England and DCMS we can now revisit this initiative and look to employ a freelance consultant to lead on this work by the end of March 2021.

The Black population of Wolverhampton is 6.9% and the Black Country is 4.1%. This is not representative within Wolverhampton Grand Theatres workforce and audience.*

This project has been designed to work towards ensuring that the Grand is accessible to this community.  Employing the services of a person with the relevant experience from this community is vital to the integrity of this ambition.

We are able to advertise for a person of a specific race or ethnicity where we have a genuine occupational requirement to do so, and it is proportionate to do so.

*2011 census


  • To recruit, implement and lead the Black (African and Caribbean) Ambassadors Scheme in consultation with Senior Management at Wolverhampton Grand Theatre and the specialist consultant.
  • To collaborate and contribute towards Wolverhampton Grand Theatre’s, equalities, and policy work.
  • To advise the senior management team within their field of expertise.


  • The applicant will be of Black (African and Caribbean) heritage
  • Arts and culture professional experience
  • Community engagement experience
  • Demonstrated Project Management skills
  • Administration skills
  • Preparing and delivering presentations
  • Ability to work in a team
  • Setting up, managing and chairing meetings



  • Wolverhampton and Black Country based
  • Creative and solution based thinking
  • Mentoring experience
  • Willing to participate in training
  • Previous work with both commercial venues and Arts Council England, National Portfolio Organisations (NPOs)


  • Letter of interest in response to the Essential and Desirable accompanied by a CV; no more than 2 sides of A4


  • Video application is also welcome, up to 2-minutes in response to the Essential and Desirable accompanied by a CV

Please send applications to Associate Director of Development and Communications Vicky Price at

Closing Date: Wednesday 10 March at 12noon

Interviews: Monday 15 March via Zoom.

For fees and any other information please email Vicky Price,